Every child deserves the warmth and comfort of a winter coat
Theory Of Change
Evidence Base
- 68 schools have provided structured feedback across our feedback programme
- 71% of schools cite improved readiness to learn as a key benefit — rising to 99% citing improved physical comfort and confidence on arrival
- Supported by NFER (2024) and JRF (2024) national research
- Year-on-year growth: 1,089 coats in our first season (2022–23) to 3,478 in the current season — nearly 4x growth in vouchers issued
Financial Model
- £25 = one brand-new coat, delivered to a child in need
- All donations can be ring-fenced to a named region, LA, or school cluster
- Full financial reporting provided to funders within 3 months of grant deployment
- Administrative overhead kept deliberately low
Governance
- Registered Charity #1204093 (England & Wales)
- Independent CIO — the programme launched in 2022 and was formally constituted as a Charitable Incorporated Organisation in 2023
- Board of trustees committed to Charity Commission compliance
- Supported by the National Lottery Community Fund
- Affiliated with Rotary GB&I
Partnership Tiers
| Tier | Annual | Term | Minimum Commitment |
|---|---|---|---|
| Principal Partner | £250,000+ | 4 years | £1,000,000+ — up to 10,000 coats per year |
| Strategic Partner | £125,000+ | 3 years | £375,000+ — up to 5,000 coats per year |
| Lead Partner | £75,000+ | 3 years | £225,000+ — up to 3,000 coats per year |
| Programme Partner | £50,000+ | 3 years | £150,000+ — up to 2,000 coats per year |
| Partner | £25,000+ | 3 years | £75,000+ — up to 1,000 coats per year |
| Supporting Partner | £10,000+ | 3 years | £30,000+ — up to 400 coats per year |
All figures shown are minimum thresholds. Coats per year are calculated at £25 per coat. Partnerships are renewable on mutual agreement at the end of each term.
What Partners Receive
- Ring-fenced deployment confirmation — you know exactly where your support goes
- Coat numbers, school names (with consent), and regional deployment data
- Narrative impact summary drawn from school feedback
- Named recognition in our annual impact report and across our communications channels
- Charity Commission annual report (published)
- Full reporting pack for ESG and CSR disclosures
